Digital Marketing Series Search Engine Marketing : SEO & PPC

Overview
Curriculum

This course is part of a series of four courses namely Facebook for Business Introduction, Facebook for business – Advanced, LinkedIn for Business, and Search Engine Marketing to help your business build the internal competencies that will make an impact online.

The Search Engine Marketing course will equip delegates to access their business website’s capabilities in terms of SEO and decide on the mix of natural ranking and paid ranking to increase the company’s visibility on Google and attract qualified leads.

The course will feature:

  • Understanding how search engines work  Search engines results pages (SERPs
  •  Keywords research
  • Website on-page optimization for search engines
  • SEO best practices
  • Off-site optimization and link building
  • Understanding Google advertising process
  • Setting up and managing Google Adwords campaigns
  • Aligning Google ads with business objectives
  • Understanding and using Google Analytics
  • Google conversions best practice
PAYMENT

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Juice-Valdus

Curriculum

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